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M S International

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M S International


Founded in 1975, M S International is the largest North American importer of natural stone and...

Company Profile

Founded in 1975, M S International is the largest North American importer of natural stone and porcelain tile with 30 retail locations across Canada and the United States. In the highly competitive building industry, M S International has dramatically increased revenue and sales over the last decade, expanding product lines and inventory to meet the growing needs for high-quality natural stone products including countertops, flooring, pavers, and hardscaping materials for the continent.

MSI Today

Total Sales: $1 Billion

Organic Visits: 3.9 Million

400+ Ranking Keywords

225 Ranking Keywords on 1st page of Google

Global Employees: 1,800+

Inventory: 125+ Million Square Feet of Inventory

MSI History

1975: MSI Founded

1981: Supplied the black granite used to construct the Vietnam Veterans Memorial in Washington DC

1987: MSI moves into construction and building industry

1997: MSI becomes first nationwide distributor of natural stone

2008: MSI diversifies inventory by adding porcelain tile, quartz, and mosaic tile

2008: MSI total sales = $100 million

2008: Push Marketing retained to develop new website architecture including design, optimization, and copywriting. The goal was to ensure a user-friendly interface that made research and selection of natural stone products easier for:

  • Distributors
  • Fabricators
  • Tile Retailers
  • Builders/Architects
  • Hardscape Contractors
  • Retail/Restaurants
  • Hospitality
  • Customers

Push Marketing designed a product-segmented site including an impressive gallery for users to easily find and review MSI products by project type:

  • Countertops
  • Flooring
  • Wall Tile
  • Hardscape

The next phase of M S International’s website overhaul involved rebranding of the company and the website to include social media outreach including Facebook, Twitter, Pinterest, YouTube, and Houzz as well as the development of state-of-the-art visualizer tools.

The longstanding relationship between M S International and Push Marketing continues to drive customers, fabricators, designers, and builders to M S International’s inventory of natural stone, quartz, and tile through organic traffic, social engagement, and PPC campaigns. Through Push Marketing’s tenure with M S International, website traffic has grown from 276,000 in 2012 to over 3.9 million in 2018 and sales have increased from $100 million to over $1 billion annually. Push Marketing employed a variety of tools to increase traffic and sales including:

  • Launch of on-page search optimization
  • Employ off-page link building with guest bloggers
  • Creation and management of social media accounts
  • Develop and design HTML5 home page animation for tablets and mobile devices
  • Design jQuery Program of proprietary MSI Kitchen Visualizer System
  • Write and promote weekly blogs
  • Logo rebranding and branding guidelines
  • Redesign of Q brand website
  • Implementation of local search strategy to capture regional traffic
  • Video creation

For more detailed information on how Push Marketing assists M S International growth, download the MSI case study today.

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