Search engine optimization (SEO) is the process of maximizing the number of visitors to a website by optimizing where that site appears in the list of search engine results. SEO makes it easier for potential customers to find you by optimizing your website to capture those looking for your specific products or services.
The process of SEO evaluates competitor websites to determine the most probable keyword rankings in the industry. It also allows you to assign keywords to each page on your website which drives more direct traffic to your business by optimizing each page on your website with updated Meta titles and descriptions, on page copy, headlines, and image files to include these valuable keywords, all of which enhance your website and move it higher on the list of search engine results.
As part of a comprehensive SEO stragety, Push Marketing will also utilize software that identifies SEO ranking issues such as duplicate pages and broken links so they can be remedied quickly and maintain your keyword list rankings by identifying quarterly, bi-annual and annual keyword objectives.