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Press Release: Push Marketing Offers Free Ad Campaigns for Local Carlsbad and North County Businesses During COVID-19 Crisis

For Immediate Release

Local businesses, including restaurants, home improvement companies, and others, are encouraged to contact Push Marketing, a Carlsbad, California digital marketing agency for free and low-cost assistance reaching customers during this crisis.

Carlsbad, CA — March 30, 2020 – Push Marketing is offering free COVID-19 website messaging, ad campaign setup, and management for impacted companies during the crisis, the Carlsbad digital marketing agency will provide free ad campaign setup and management during the COVID-19 crisis. The service and updates are provided without obligation, setup fees, or management fees. According to Robert Nance, Push Marketing CEO, “Many of our local businesses remain open during the COVID-19 crisis, and yet are struggling to connect with customers. Our goal is to help these businesses gain ground by increasing awareness and sales during this challenging time.” 

“The company is inspired by the first responders, medical providers, and others on the front line who are risking themselves to help the world at this moment. The service of these extraordinary individuals pushes us to do more for our community,” says Leann Baggetta, Managing Director of Push Marketing. The COVID-19 crisis has also impacted their business, and they plan to use their temporary downtime to help businesses that are struggling. If they receive an overwhelming response, the company is part of a large digital marketing association and community where other marketing agencies can be enlisted to help.

The San Diego County agency provides online marketing for a number of home improvement and consumer services industries, including home restoration services, garage doors, countertops, patio covers, cabinets, flooring, and timeshare cancellation.

Robert Nance notes that the agency can assist a variety of industries, and is confident “that COVID-19 messaging and low-cost digital advertising techniques and media can help small businesses survive, and perhaps thrive, during these difficult times.” The company has advertising templates ready for several business categories, so a COVID-19 marketing response plan for local businesses can be personalized and launched in days, not weeks.

If you are a challenged business or know of one that is struggling, contact Robert Nance at (760) 809-7151 for free and low-cost COVID-19 digital advertising campaigns and website communication updates. If you would like to learn how to recession-proof your business, read Push Marketing’s blog post on 12 COVID-19 Business Survival Tips. 

About Push Marketing: Push Marketing, a digital marketing agency that focused on supporting home improvement and home services companies. The home-related industries that we serve include B2B and B2C countertops and flooring, solar, window and door, and pest control sales. We help these companies find, acquire, and retain clients through digital marketing.



12 Recession-Proof and COVID-19 Business Survival Tips

Over the last couple of weeks, we have listened to business leaders and examined how different companies have behaved and changed course during a recession. And perhaps most importantly, how they fared post-recession after implementing new business strategies. The studies are very consistent; companies that used a combination of selective expense reduction (defensive moves) along with smart investments for the future (offensive moves), are the ones that have excelled during tough economic periods. 

Businesses need to take these lessons from the past and apply them to their business today in order to survive this crisis. And, business-to-business, sharing the lessons, victories, and challenges is paramount so that we can all bypass surviving and move toward thriving.

Here are some quick tips and lessons that we’ve learned.

  1. Be proactive, use this available time to work on your business instead of in your business. 
  2. Update your website, signage, and brand messaging to ensure your clients know you are open, active, and still offering your products and services. 
  3. Based on your current business situation, develop and promote new ways (virtual meetings, email video messages, free samples delivered, product videos, etc.) to present yourself and your products.
  4. If you’re not doing this already, be sure to reach out to your customers and prospects via phone, email, video, and social media to be top of mind.
  5. Explore new opportunities, such as developing or segmenting your database. A robust database can be used not only for email but also for multi-channel messaging on Facebook, Instagram, Google, and Twitter.
  6. Expand when others are constricting. We learned this lesson from one of our customers. During the last recession, they didn’t lay off any staff, and they purchased inventory at a discounted rate. When the economy came back, they greatly expanded their market.
  7. Regarding your marketing, if your business is still open for business, be selective and highly targeted with your target audiences. Lower marketing budgets as needed, but stay the course; this is a way to make it through the tough times and build market share as the economy improves.
  8. Work on your online reputation; this is a great time to request reviews from your past customers. Post the highly positive reviews on your social media pages.
  9. Update your LinkedIn personal and business pages, and your other social media profiles. And learn about social selling; it’s a great way to interact and build relationships with prospects and thought leaders in your target market.
  10. Brainstorm with your team and develop a solution or special offer that you can present to your customers and prospects that help your customers (business or consumer) in the short term and your business in the long run.
  11. Look for creative ways to make it easy to do business with your company. Some ideas include “free or a low cost to start” service paid in arrears for the first month, and creative payment terms for product inventory based on negotiated terms with your suppliers.
  12. Find a competitive advantage, look for the latest techniques and products in your industry, and develop a plan to present these techniques as sales value propositions to your customers.

Here’s an excerpt from a Harvard Business Review article on this topic – “One combination has the greatest likelihood of producing post-recession winners: the one pursued by progressive enterprises. They cut costs mainly by improving operational efficiency rather than by slashing the number of employees relative to peers. However, their offensive moves are comprehensive. They develop new business opportunities by making significantly greater investments than their rivals do in R&D and marketing, and they invest in assets such as plants and machinery. Their post-recession growth in sales and earnings is the best among the groups in our study.”

Every business and employee across the country is anxious right now. We don’t yet know the full extent COVID-19 and the economic downturn will have on our daily lives; this is not a time to “wait and see.” It is time to be proactive, to work in tandem with our customers, vendors, and other businesses to help ensure that we do more than survive. Please call us at (760) 809-7151 if we can be of any assistance.

The 4 M’s of Marketing… Are Your Strategies and Tactics in Line?

Now, more than ever before, your marketing strategies and tactics need to be aligned with your audience. After all, the glut of social media and pay-per-click-advertisements tends to overwhelm the senses every time you go online. And what you don’t want is for potential customers to lump you in with every irrelevant campaign that pops up on their screens…and tune you out.

So, how do you break through the clutter and increase sales? Quite simply, you need to go back and focus on the basics—the 4 M’s of Marketing—Market, Message, Moment, and Media. Let’s explore each one in a bit more detail.


This piece of the marketing quadrilateral will require some research on your part. Before you can go out and reach new customers, it’s important to understand exactly who your potential clients are, and where they can be found. A lot of new business owners hang out their shingle by spamming everyone, believing their own claim that “My product is for everyone!” But marketers know that this broad claim simply isn’t true. So do seasoned business owners, and frankly, so do savvy customers. There is no single product on the market today that serves everyone.

The bottom line? Know your clientele! Know their needs, their income, where they live, where they shop, and what they buy. This data allows you to be more efficient with your marketing budget. By honing in on the right customer, your marketing dollars will stretch further, and you’ll reach more individuals who might actually translate into valuable clients.


Once you know your potential customer and have an idea of how you can target them, carefully craft messages that will resonate with their needs. These needs can be broken down into two timelines—immediate needs and future wants. For example, an immediate need might be turkeys for sale the day before Thanksgiving, while a future want might be a new set of tires. These two timelines each call for a different approach.

When it comes to future needs, many people take the time to shop around for the best product at the best price. Since they are likely doing their research online, this is information that can be harvested in your market research. Use the data to work on building brand recognition and trust with your message development.

Immediate need fulfillment requires an urgency in your messaging that impels people to purchase right now—and from you. We’ve all experienced that moment online when we’ve got something on our mind that we need to purchase, and bang!—a relevant and well-crafted advertisement pops up. Serendipity? Not likely. More realistically, the company has harnessed the power of the marketing quadrilateral in order to reach you effectively, right at the moment you were ready to decide.


Determining the right moment to target your potential customers depends on your product’s sales cycle and lifecycle. Not everyone wants or needs a turkey in July, but it’s quite another story during those last few days before Thanksgiving! Knowing and harnessing the right moment is key, whether your product fills an immediate or future need.

For future wants, reaching potential customers may require multiple touch points. In other words, if you want to build your brand identity, your product and message will likely have to appear before them several times. And that is perfectly fine! Remember that your best customers are those who have researched and made well-informed decisions about your product, because they will be your best ambassadors moving forward.


In the Market phase, you learned about your ideal potential customers—what speaks to them, their needs, their wants, and their buying/shopping habits. Now, it is time to double back and put that information to work again. With the knowledge you’ve gained, it’s time to choose where to spend your marketing dollars. Is it on social media advertising? Is it pay-per-click? Is it a combination? You know who your target audience is and where you are likely to find them. Now it’s time to go and get them!

Testing various messages and platforms for your messages is essential for success. You won’t always get it exactly right, but it’s an important investment to take the time and put in the effort to craft your marketing quadrilateral with the right balance of market, message, moment, and media. It’s the best way to reach prospects and turning them into customers!

If you’d like help implementing the 4 M’s of marketing for your business, please feel free to give me a call. Our team stands at the ready to help you negotiate the ever-changing marketing landscape, effectively reaching potential customers and transforming them into ambassadors for your brand!

The Top 7 Reasons Every Business Should Blog Regularly

When blogging first appeared on the scene, the platform was primarily used by individuals sharing their personal experiences, thoughts, and feelings. A blog was basically an online journal, one that anyone could read…if they could find it.

Today, blogging is often much more than a personal diary. In fact, blogging has become a key strategy for driving traffic to savvy business websites. When leveraged properly, a business blog is an influential tool with the potential to substantially improve inbound marketing efforts.

HubSpot surveyed current business owners’ and marketers’ approach to inbound marketing for their State of Inbound 2018 report. Inbound marketing is, in essence, a strategy to attract customers through organic means–like blogging or social media. Interestingly, a staggering 55% of survey respondents said that blogging/content creation is a top priority, only surpassed by Growing SEO/organic presence at 61%. In reality, these two categories go hand-in-hand.

If you’ve been on the fence about adding a blog to your website, read on. Here are the top 7 reasons every business should blog regularly:

  1. Blogging boosts your ranking in search engines. Every time you add pages of content to your website—including blog entries—search engines index the pages. This makes it easier for potential customers to find you and improves organic website traffic.
  2. Blogging improves your website’s SEO. Naturally, successful SEO blog entries must be designed and crafted with the right keywords and phrases, in the right density. But in addition, blogs must address a topic of interest to potential customers, and without plagiarism or grammatical errors.
  3. Blogging supports your brand’s identity. In the online world, your brand extends beyond your logo. Your brand’s identity—how your customers view you—comes from everything on your website, your social media messages, and your advertising. Therefore, in order to strengthen your company’s connection with existing and potential customers, a strong blog should consistently retain your brand’s tone.
  4. Blogging builds your authority. To establish your company as an industry expert, a great blog shares important industry-related information, breaking news that is relevant to your customers, and insights that resonate with your clientele.
  5. Blogging facilitates better relationships with customers. People like doing business with personable, human organizations; you can connect with them through shared interests or passions. Consider devoting a section of your blog to showcasing your community involvement as a business, or outstanding employee accomplishments.
  6. Blogging furnishes you with high-quality content to share on social media platforms. Sharing each published blog through social media channels increases your visibility and gives your customers a way to engage with you. Blog posts can also be used for digital newsletters, reports to partners and investors, and more. They truly are a great multi-tasker!
  7. Blogging can improve conversion rates. Online customers may have a hard time knowing your business is still in business; that is unless you have a regularly updated blog! An active, well-written blog with interesting posts shows that your business is alive and thriving. And high-quality content builds brand loyalty, thereby increasing your conversion rates.

The following statistics are staggering [1]:

  1. Companies that invest in blogging are 13 times more likely to enjoy a positive ROI on their marketing budget.
  2. B2B marketers that blog regularly generate 67% more leads than B2B markers that don’t.
  3. Websites with more than 50 web pages generate 48% more traffic than businesses with fewer pages.
  4. Websites with active blogs have more than 4 times the number of web pages than websites without them.
  5. Websites with active blogs have almost double the number of backlinks than websites without them.

For over a decade, Push Marketing has been writing high-quality, original and engaging blogs for our customers. Blogging has always been a top priority for us, because driving organic traffic, building authority, supporting brand identity, increasing visibility, and facilitating relationships with clients are all key to a successful marketing program.

We start by determining the optimal number of weekly blog posts in order to boost search engine rankings and devise a guiding editorial calendar. For individual posts, we hand-select engaging topics of interest to your audience. Then, through keyword research, we select targeted keywords that naturally fit. We add graphics or photos to boost SEO ratings, and only employ top-rate US-based writers to provide you with first-rate blog posts.

If you’d like to learn what blogging can do for your business, request a consultation by clicking here.


[1] Neal Lappe, The Forensics of B2B Selling

What Is Sales Funnel Marketing?

Sales funnel marketing is a process that provides customers with the information they need—when they need it—in order to make a purchasing decision. However, before launching into sales funnel marketing, it is important to understand the sales cycle.

All products and services have a sales cycle. It is measured in the length of time and amount of information customers need before they are ready to make a purchase. For some products—for example, a bottle of cold water at a gas station—the sales cycle is immediate, while for other products—like a new car or other big investment—the sales cycle can be drawn out to weeks or even months.

For these mid- to long-range sales cycles, customers take time to research, read reviews, weigh the pros and cons of competitors, identify strengths of specific brands, and look for special offers, all before they finally make a decision. The longer the sales cycle for your particular product, the larger your sales funnel needs to be to help insure a constant stream of purchases. This is where the four steps of sales market funnel marketing process come into play: Awareness, Interest, Desire, and Action.


At the top of the funnel are potential customers who may not yet know they need your product. Think of this part of the sales funnel as your introduction to a prospective customer (prospect). At this stage of the marketing flow, you want to build both brand awareness and product recognition. The goal is to keep the prospect engaged and yearning for more information. One effective marketing tactic to employ here might be display advertising on social media, targeted to specific demographics.


As prospects become more captivated and begin to engage with you by clicking on display advertisements, they trickle further down into the sales funnel. At this stage, just as they are showing interest and beginning their research, it is important to present them with the unique selling points of your product, any warranties or guarantees you offer, and data regarding your company’s brand reputation. As they are considering their options, ideal marketing tactics include tailored landing pages, case studies or white papers, and blog posts that provide an easily accessible resource for their research.


Now that a prospect is using your resources as a tool for their own research, they’ve moved even further down the funnel. They are now weighing their options, evaluating competitors, and calculating the product’s cost with special offers. The best tactic at this stage is to have display advertising that reaches them with tempting call-to-action messages. Sometimes, all that’s needed in order for a prospect to transition into a customer is a special discount, free shipping, or extra freebie. Even at this stage, some prospects may still need a bit more time in the funnel. Generally, this is when they are most receptive to retargeting and display ads.


Your goal now is to move the prospect to engage specifically with you—either through a sales team or through a well-designed and written sales page. It is vital that your website provides answers to the top questions your customers ask, and that you address any potential concerns or possible objections upfront. If you have a professional sales team, objections can be handled one-on-one, a wise strategy for higher priced products and those with longer sales cycles.

Remember, once you’ve made the sale, your new customer could become a powerful product or brand ambassador for you. Pay attention to their demographics,—age, gender, location, and buying habits—as these will be the key to finding similar prospects to add to your sales funnel. Actively ask for reviews, and reward referrals; after all, the sales cycle for a warm lead is significantly shorter, and offers fewer objections.


Monopolizing the Channel with Strategic Internet Marketing

Powered by the Internet, the global economy has brought significantly accelerated market conditions where the competitive climate is no longer simply one company competing against another, but a company and its affiliates and supply chain competing against the other company and their affiliates and supply chain. This brings about significant challenges during already challenging times; but, the key is to have the discipline and the right people on your team to execute a growth strategy regardless of the times as articulated by Jim Collins below.

Internet marketing strategies today must then be robust and agile if they are intent on finding ways to leverage these extended enterprises in order to build long-term sustainable competitive advantages.  These new forms of a consortia brought into corporate alignment, in large part via the Internet, are now able to leverage the unique strengths of each company to (a) expand markets and market entry points, (b) effect price by driving higher business volumes and operating efficiencies, and (c) improve customer satisfaction with added-value information. Commerce is at a crossroads, and in order for your company to succeed in this environment your team will have to effectively excel in the four key areas of technology, Internet marketing, service, and branding to fully benefit from these new channel opportunities.

Technology Leadership

Obviously, the future where Internet technology plays the pivotal role in increasing the relationship with the customers by providing more conveniences and informational services is here. However, it should be noted that this reality should serve to ensure that the customer feels connected to the company rather than disconnected by the technology. This article is not written to educate you on the technical infrastructures that make up web portals or supply chain connectivity, but to remind that a customer-driven philosophy and environment is the way to go.

Marketing Leadership

One of the problems today is that in the rush to produce volumes of subpar content over the web, companies find ‘no pay a heavy cost for’ having their increased capabilities brought on by the supply chain easily outpaced by customer perceptions. Without value realization, you will not maximize the return on your hard earned capabilities unless these two components are matched. The outside perception of your business should match the inside reality and this is only achieved when advanced content is created at a level parallel to your products and services. After spending your resources developing the inside reality, not having the outside perception match will result in frustration due to minimal sales. To be a marketing leader, you and your channel partners must be committed to turning all touch points into moments of relationship building opportunities.

Service Leadership

An obsessive focus on all information surrounding the customer at all contact points is the most effective way to establish service leadership. As we know, when a customer walks, they talk. Studies show that when a customer has a negative experience, they will tell 20 friends about it and only 7 when they have a positive one. Now with social networking rapidly becoming a dominant “qualifier”: Now, if a customer is happy with your service, their message spreads to more than 1,000. So, (reputation is huge).

Excellent customer service begins its focus at the beginning of the buying process and continues for life. This attention always views business processes from the customers’ eyes and treats each customer as a valuable and familiar client with whom a long-term relationship has been built.

Regardless of what contact point the customer interacts with your company, they are dealt with the way they wish to be dealt with—as a valuable and familiar client with whom a long-term relationship has been built. As with any other relationship in life, this only happens with personal (highly customized), frequent, and quality communications.

Brand Leadership

Lou Gerstner, Past Chairman and CEO of IBM stated that, “Branding-it is a very important issue and will dominate business thinking I suspect for a decade or more”. If you and your company aspire to move from a brand management and image position to brand leadership and equity status, a number of changes must take place. First, the brand elasticity will have to be analyzed for its ability to hold up to the broader marketplace and challenge of building and sustaining an Internet presence. Secondly, when it comes to lead management, sales and marketing must be aligned behind the brand to achieve synchronized communications. In this manner, your company should strive to show, rather than talk about the brand.

In a recent survey, 42 percent of business executives said that collaborative relationships and market differentiation strategies were one of the biggest business challenges they face. Additionally, industry analysts claim that between 30 and 60 percent of information is inaccurate by the time it reaches the retail level. Certainly, it takes leadership to address these issues and to create synergy with branding partners all contributing to a customer-focused supply chain. This strategic high ground happens when message consistency is achieved across all channels.

Monopolizing your channel may sound overly optimistic and certainly aggressive, but it may also end up being the only way to win as the Internet regularly proves that Ziph’s Law (winner-take-all world) is in effect . These issues are relevant for both business-to-business and business-to-consumer business models. From operations to marketing, synchronizing your organizational universe is challenging, but also inherent in those challenges is incredible opportunity. Establishing a simple, yet thorough Internet marketing and communications strategy will provide the platform to reach your business plan objectives.

Please share your thoughts or challenges.

Is Your Website Internet Marketing Ready?

When you’ve put so much effort into developing a great product or service and you settle on a determined commitment to embrace best practices for Internet Marketing, you don’t want to find yourself many months down the road disappointed with poor sales. Although the Internet has revolutionized communications for most industries, one truth has never changed which is that many people have lived without many companies until now…offline or online.

All too often, companies get a nice looking website up and running and take a lot of pride in how clever the design, imagery, SEO or writing is. In fairness and similar to birthing your own children, loving your own ideas is typical for anyone who has been involved contributing to a creation. However, while frequent employee and stakeholder inputs are indeed vital, it can also produce a false sense of security. If businesses could succeed by simply designing a product or website and waiting for it to sell itself, then MANY more companies would be successful.

Having a website that is market-ready involves a lot of effort. Faced with tight marketing communications budgets, the need to execute multiple projects in parallel, and the specialized skills best practice Internet Marketing demands, many companies are looking for a cost-effective way to outsource. The key here is to develop the site to be a business development engine that not only pays for itself, but drives revenue performance.

As you venture out to develop or evolve your website and perhaps more critical to success, your web presence or digital footprint, the first thing to remember is that it is important to construct it from a marketing centered approach. Typically, web site developers get paid to just “build” your web site. Unfortunately, they do not know or view things from a marketing perspective. Simply, marketing is the ability to articulate a sales argument. So before you get concerned over branding, look and feel, function, or search engine optimization, you need to get focused on the web development project from the perspectives of (a) will this compel the highest potential of the right people to visit and hear the right message, and (b) will the site help the company make money?Footprint

Yes, sales and making money. Although it is regularly forgotten, marketing professionals have a rule “don’t fall in love with your own creations”. Why? What matters is that it works and produces business results. This leads me to a bigger subject, one that is surely frustrating to every business person, the sluggish economy and company after company getting their lunch taken by competition both foreign and domestic. So, let’s take a moment to regroup by reminding ourselves that we are in business and that-

Business strategy is not revenue, advertising is not revenue, PR is not revenue, strategic alliance is not revenue—only Revenue is revenue.

In addition to thinking from a marketing-centric position, getting and ‘keeping’ your website market-ready includes multiple layers of development that need to be done in a desired execution sequence. This may include and is not limited to the phased layering in of architectures for branding, information, SEO, lead generation and capture, sales funnel/conversion, service oriented, interactive community, online store/e-commerce, CRM integration, and overarching analytics required for ongoing improvements.

In reality, there is a gap between goals and actual results. In the end, true results vary depending on the quality of execution. In their book ‘Execution: The Discipline of Getting Things Done’: L. Bossidy & Ram Charan capture the essence of this gap and explain:

“The fact is that with execution, there is a significant gap between what the company’s leaders want to achieve and the ability of their people to carry it out.  The real challenge is being able to implement plans and that what most people miss today is that intellectual challenge also includes the rigorous and tenacious work of proving ideas”.

Stay with me as over the course of the next several weeks, we drill down and examine the role of each of of these architectural layers and discuss how to execute a winning website strategy.

Generating Backlinks With SEO And Content Marketing Strategies

The world of SEO and content marketing is changing.  Recent adjustments to Google’s Penguin and Panda algorithms as well as adaptations by other search engines have made SEO tactics more important than ever.  Once, individuals could recycle or repurpose articles and blog posts that appeared on their websites and continue to submit them to directories to capture backlinks thereby raising the rankings in search engine findings.  Now, the dynamics have changed and what once worked can now cause websites to lose their coveted page rankings thereby resulting in a dramatic decrease in traffic to their website.

Today, content marketing including articles, blog posts, and press releases must be timely, interesting, relevant, well-written, and most important fresh.  Content was once written to satisfy the search engines but did little in the way of converting visitors to sites and very little to educate or inform them.  Content must be written in a manner that relates timely information that visitors to a website are seeking, as well as to encourage feedback, comments, and sharing.  This now is the natural linking needed to generate the backlinks that help websites rise in search engine rankings.


Content WritingWhat Websites Need To Rise In Search Engine Rankings

·         Link Building: Link building requires websites to build credibility, nurture relationships, and maintain a healthy stream of relevant content.

·         Limit Content Submissions: Submit well-written and original content only to high-quality article directories.

·         Relevant Content: Generic content is no longer going to drive traffic to websites; well-written content with the proper keyword density is essential.

·         Guest Blog Posting: Research existing blogs that provide timely and relevant information and that have active followers.  Offer to write guest blogs; this helps generate back links and  expand reach to a new audience.

·         Use Google Authorship: Link blog posts to Google+ page.  Remember, a Google+ page that includes a photo drives more traffic.

·         Develop On-Site Blog Editorial Calendar: Take a look at the next 3 months; what dates stand out that is relevant to your business?  Develop an editorial calendar to ensure that topics are relevant and timely.

·         Develop Off-Site Editorial Calendar: Guest blogging builds relationships, increases backlinks, and develops a larger audience.  Write compelling and timely pieces including blog posts, press releases, and white papers to provide to bloggers and industry news leaders.

What Websites Need To Avoid In Order To Rise In Search Engine Rankings

·         Generic Content: Immediately stop distributing generic and poorly composed content to article directory services.

·         Article Spam: Cease distributing article spam – non-original content – to content delivery services.  In the end, this does significantly more harm than good.

·         Plagiarized Content: Stop spinning content from other sites.  Unique, original, and fresh content is more valuable.

Timely, Relevant, And Unique Content Marketing

Instead of focusing on general information for visitors to your website, think about how to provide real value.  The list below is a sampling of content marketing topics and ideas that can help Interviewyour website rise in page rankings:

·         Interviews: Conduct an interview with a customer or industry professional.

·         Case Studies: Write a case study of a customer that has successfully used your product or service in their business.

·         Industry News: Search the news of the day/week and write a relevant post on timely and relevant news.

·         Tools & Tips: Brainstorm new ways that your product or service can be used to educate your potential customers.

·         Product Reviews/Product Comparisons: Routinely review products that are relevant to your business and compare your products with your competitors.

Most importantly, remember that the dynamics of driving traffic to your website has changed dramatically over the last couple of years.  Do not let the changes in Google’s algorithms get you down; you can still drive visitors to your website and rise in the page rankings.  SEO and content marketing take nurturing, analysis, and time; building backlinks by providing relevant high-quality content is worth the time and effort.

Integrating Social Media Strategies Into Marketing Campaigns Is Vital

Social MediaOnline And Offline Businesses Both Need Social Media Marketing Strategies

Once, it was commonplace for businesses that conducted the majority of their business in brick and mortar businesses to not have a compelling online presence.  That quickly changed and businesses across the globe that offer local services have found the power of harnessing of the internet in addition to their traditional marketing strategies.  Online businesses however, have always focused on getting their customers from internet users.  Social media integration into marketing strategies was first successfully employed by online businesses and now offline businesses understand the importance of having a social media strategy that is woven into their overall strategic plans.  Consumers buy from businesses that have a recognizable brand, a good product and offer it at fair prices.

What Social Media Marketing Does For Businesses

Social media platforms give you the invaluable path for pursuing new customers, nourishing existing customers, and for building buzz about your products and services.  Reaching customers, regardless of the type of business you have, is vital to your success. In fact, one of the biggest marketing and sales challenges has always been choosing the best channels to find customers.  Social media allows businesses to build their brand and their reputation, encourage feedback and sharing, and educate customers on the benefits of your products. Going viral through social media campaigns, is the ultimate goal.  Tweets, videos, blogs, and forums are all pieces of the social media puzzle and are a vital part of your UX.

Using Social Media To Its Full Potential

So DeliciousSo Delicious Dairy Free is a company that makes dairy-free milk and other products from nuts.  When they launched their Facebook campaign, they continually asked for feedback on their products, were active in responding to questions, and offered followers coupons and recipes.  As they kicked off their product launches, they had ongoing contests that spurred their customers into action.  Their customers shared their recipes with friends, talked actively about their products, and created the buzz all new companies strive for.  While they had been in business since the late 1980s, their social media campaign catapulted them into new waters and greatly expanded their business.  They created a UX that engaged a passionate community – they had the right message, at the right time.

Most companies do not spend the time or effort necessary to build a community like the So Delicious folks did.  For a brand with non-universal appeal, their over 110,000 “likes” on Facebook and 17,000 Twitter followers is remarkable.  The truth is, when creating a marketing campaign, regardless of whether for offline or online businesses, social media must be integrated into the fold.  The brand message of any business needs to be promoted through traditional media as well as social media to increase the reach and build a strong customer base.  The added benefit of an active social media community are that the more people that are talking about your product, sharing your product benefits, the more your rankings in search engines will improve because of the number of new organic backlinks.  Organic backlinks cannot be achieved without effort; however, they are one of the key components in search engine algorithms for moving your business to the first page.

Internet Marketing: How To Increase Leads and Sales

Internet marketing is a rapidly evolving advertising platform that can increase leads exponentially when done right. Let’s face it; everyone wants to increase leads and sales revenue. In the past, cold-call sales, direct mailings and advertisements in industry publications were the norm. Today, marketing is all about generating inbound traffic and attracting fresh leads through content management, online campaigns and social media promotions then managing the results with customer relationship management tools and analytic tracking,

Also known as inbound marketing, internet marketing is about getting found by customers, attracting traffic and reeling in the leads and sales. Effective marketing campaigns utilize a multifaceted approach with synergistic elements that instantly increase traffic, search engine ranking and most importantly sales. From creating a layout that welcomes search engine and customers to selecting the appropriate keywords and anchor tags, these elements are essential to creating an effective campaign and SEO strategy that drives traffic to your site. PPC advertising on search outlets like Yahoo, Google and Bing can maximize your advertising budget and campaign results when popular keywords are selected carefully and optimized regularly. Add timely updates, valuable info and email marketing content, and you’re on the way to sustainable growth.

Social Media Advertising

For businesses, the power of social media is lightning in a bottle. Word of mouth is still one of the top referral methods and a foolproof way to increase leads. Today’s social media outlets allow businesses to connect with potential customers on an unprecedented level. The rapidly growing network of social media sites and professional groups is changing the way companies interact with their customers. CRM tools allow businesses to monitor trends, stay in tune with the market and keep in touch with consumers and potential buyers. Social media sites are expanding promotional opportunities and giving entrepreneurs and corporate leaders a better way to reach potential buyers with advertising targeted by job title, industry, demographics and interests. Now is the time to get on the bandwagon. Join Facebook, LinkedIn, YouTube and Twitter and take advantage of powerful business tools that were unheard of four years ago.

Advanced Content

Developing unique content is the most effective way to stay current, appeal to search engines and earn clout in your industry. Keyword-rich blog posts incorporating effective SEO techniques establish your brand and improve your site’s ranking by developing high-quality backlinks. Blog content can also be tooled toward trade publications and article distribution channels that spread the word to a larger audience. Content development includes press releases, articles, in-depth white papers, videos, webinars
and coupons that increase leads and drive current and potential consumers to your site. Creating high-quality content is only half of the battle. Promotion and distribution are the keys to winning the war.

Internet marketing campaigns are capable of reaching millions of consumers around the world. With a multifaceted marketing approach, businesses can build a successful and sustainable online lead generation system. The audience is there. You just have to reach them.