Social Media Marketing
Social media marketing is the process of directing traffic through social media sites. This marketing strategy allows one to engage potential customers by reaching them through social media channels to develop top-of-mind recognition.
Social media marketing can determine the appropriate social voice for your company and create content for your social media channels including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and Houzz. It also allows one to schedule and promote this content through the use of a content calendar which organizes all of your outbound marketing and social media posts.
Social Media Listening is a component of social media marketing that tracks social mentions about your company. It also allows you to keep a better pulse on the industry by monitoring your competitor strategies which, in turn, drive engagement and sales to improve your own marketing efforts.
Social media marketing facilitates link-building to support search engine optimization (SEO) efforts and allow you to track prospect engagement with the company’s Facebook and Twitter content. It also allows you to build brand awareness through meaningful content and strong brand personality, creating an authentic and long lasting impression on current and potential customers.