How We Drive Traffic and Sales
Through the discovery process, the Push Marketing team will work with you to define both short-term and long-term objectives. To develop a comprehensive plan to drive sales, we need to know where your business is today, and where you want it to be tomorrow. Then, we will develop a strategy to bridge that gap.
Our process starts by analyzing your target customers and how they move through your sales cycle. We want to understand available touch points, and how they currently add value to your prospects’ experience. We will then develop a holistic marketing and sales campaign that attracts, engages, and converts your prospects into customers.
Here are some of the internet marketing tactics that may be employed.
Online advertising is an effective tactic for driving qualified website traffic and when done properly, it can produce immediate results. Additionally, often one of the long-term goals is to build brand awareness and to drive sales through targeted online channels. Depending on your goals, we will research, develop, write, and create display advertising campaigns for online platforms where your ideal prospects visit.
Social Media Marketing
Social media marketing simply must be a part of any comprehensive plan to drive traffic to your website. Our team will help you identify and create the appropriate social voice and personality for your company that supports your brand. We will create captivating content across your social media channels to encourage engagement with potential customers and nurture the relationship you’ve established with your loyal customers.
Think of your website as real estate. Instead of location, location, location – think image, image, image. We build websites that support brand identity and capture the attention of potential customers. Through our discovery process with your team, we will come up with the best way to build your online credibility and authority to ensure that when prospects come to your site, they are engaged and ready to do business with you.
Landing Page Optimization
Well-crafted landing pages are a must. They are often the first impression that a new potential customer has of your business. It is imperative that landing pages display a balance of persuasive and educational content that captivates the reader’s attention. To move visitors to the buyers’ category, we will craft a motivational offer or special download that simply cannot be refused.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of getting your website ranked naturally on the search engines through quality site content and strong inbound links. We help the right people find you at the right time by optimizing your website with compelling, thought-leading content that includes the keywords from your industry. We analyze what your competitors are doing, so you can get ahead of them.
Email marketing continues to generate nearly two times the return compared to other online channels, making it one of the most effective forms of digital marketing. Using your opt-in customer email list, Push Marketing will develop, implement, and manage an effective email marketing campaign for your business. The exciting part of email marketing is all of the behind-the-scenes research and analytics used to craft targeted messages to targeted customers.
Automated Response Marketing
Push Marketing’s platform allows you to cultivate prospects and engage customers with email marketing and automated response campaigns that are designed to educate prospects and guide them through the sales process.
Push Marketing’s advanced analytics software allows you to implement a turnkey system to identify valuable leads and provide notification to your sales team. Our automation platform can track potential leads and notify your sales team when a current lead returns to your site, whether to continue browsing, to check out your pricing, or even to download content. This is an amazing tool for your sales team that allows them to strike, when the lead is hot.
The Perfect Marketing Mix
Push Marketing’s expertise can lead your company to the right combination of internet marketing tactics. Target customers change, industries adapt, and competitors grow. Your business world is not static and your marketing shouldn’t be either. Push Marketing will work with your team to enhance existing marketing strategies with new tactics as the market, industry, and the economy evolve.