How We’re Different

Inventory Your Website and Internet Presence

• Review and Inventory for Search Improvement
  
• Develop a Conversion Plan
  
• Review Brand Messaging
• Determine Current Rankings for Industry Terms
• Inventory Social Media Activity
• Document Reviews on Popular Review Websites

Audit Your
Competitors

• Determine Competitor Keyword Rankings
  
• Research Competitor's Advertising and Traffic for Insights
  
• Review Competitor’s Brand Messaging and Conversions
• Document Competitor Reviews on Popular Review Websites
• Inventory Your Competitor’s Social Media Activity

Research Market
Opportunity

• Industry Marketing Analysis to Determine Opportunity
  
• Inventory Key Performance Indicators (KPI)
  
• Determine Most Valuable Keyword Terms
• Create an Expected ROI Analysis Based on Marketing Analysis

Define Marketing
Objectives

• Determine Most Effective Marketing Tactics 
• Propose Conversion Tactics
  
• Propose a Phased Marketing Strategy
• Propose Branding and Offer Improvements

Build Measurement
Functionality

• Add Dynamic Call Tracking to Website
  
• Add Conversions Tracking to Advertising Channels
  

Implement
Marketing 

• Create Ad Content Based on Messaging, Offer, and Conversions
  
• Develop Brand-Centric Social Media Content
  
• Monitor Campaign for Issues and Opportunities

Measure
and Optimize

• Conversion Report with Form Fills, Phone Calls and Online Conversations
  
• Keyword Report of Paid Terms and Organic Rankings
  
• KPI Analytics with Overall Traffic, and Breakdown by Channel