How We’re Different
Learn about Our Proven Process Below and the Seven Steps We Use to Build Your Business
Inventory Your Website and Internet Presence
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Review and Inventory for Search Improvement
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Develop a Conversion Plan
- Review Brand Messaging
- Determine Current Rankings for Industry Terms
- Inventory Social Media Activity
- Document Reviews on Popular Review Websites
Competitors
Audit Your-
Determine Competitor Keyword Rankings
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Research Competitor's Advertising and Traffic for Insights
- Review Competitor’s Brand Messaging and Conversions
- Document Competitor Reviews on Popular Review Websites
- Inventory Your Competitor’s Social Media Activity
Opportunity
Research Market-
Industry Marketing Analysis to Determine Opportunity
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Inventory Key Performance Indicators (KPI)
- Determine Most Valuable Keyword Terms
- Create an Expected ROI Analysis Based on Marketing Analysis
Objectives
Define Marketing- Determine Most Effective Marketing Tactics
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Propose Conversion Tactics
- Propose a Phased Marketing Strategy
- Propose Branding and Offer Improvements
Functionality
Build Measurement -
Add Dynamic Call Tracking to Website
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Add Conversions Tracking to Advertising Channels
Marketing
Implement-
Create Ad Content Based on Messaging, Offer, and Conversions
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Develop Brand-Centric Social Media Content
- Monitor Campaign for Issues and Opportunities
and Optimize
Measure-
Conversion Report with Form Fills, Phone Calls and Online Conversations
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Keyword Report of Paid Terms and Organic Rankings
- KPI Analytics with Overall Traffic, and Breakdown by Channel