Now, more than ever before, your marketing strategies and tactics need to be aligned with your audience. After all, the glut of social media and pay-per-click-advertisements tends to overwhelm the senses every time you go online. And what you don’t want is for potential customers to lump you in with
When blogging first appeared on the scene, the platform was primarily used by individuals sharing their personal experiences, thoughts, and feelings. A blog was basically an online journal, one that anyone could read…if they could find it.
Today, blogging is often much more than a personal diary. In fact, blogging has
Sales funnel marketing is a process that provides customers with the information they need—when they need it—in order to make a purchasing decision. However, before launching into sales funnel marketing, it is important to understand the sales cycle.
All products and services have a sales cycle. It is measured in the
Marketing automation is a collection of tools designed to automate a company’s marketing strategy. These tools benefit not only large businesses, but small businesses as well.
Smaller businesses without much experience with marketing automation often think it’s only a tool for automating repetitive marketing tasks. These companies only see the value