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Yearly Archives : 2019

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What Is Sales Funnel Marketing?

Sales funnel marketing is a process that provides customers with the information they need—when they need it—in order to make a purchasing decision. However, before launching into sales funnel marketing, it is important to understand the sales cycle.

All products and services have a sales cycle. It is measured in the

What is Marketing Automation?

Marketing automation is a collection of tools designed to automate a company’s marketing strategy. These tools benefit not only large businesses, but small businesses as well.

Smaller businesses without much experience with marketing automation often think it’s only a tool for automating repetitive marketing tasks. These companies only see the value