(For an introduction to automation, please see What Is Marketing Automation?)
When marketing automation is applied correctly, the software’s features are extremely beneficial to businesses. And one of these key features is email automation, which allows an agency to appeal to potential customers by sending relevant information that specifically appeals to the
(For an introduction, please see What Is Marketing Automation?)
Marketing automation offers tools that are highly valuable to B2C companies. For example, the ability to segment leads to a list allows B2C companies to thrive without the need for a large sales team.
B2C companies typically use the same tactics as B2B companies, but
(For an introduction to marketing automation, please see What Is Marketing Automation?)
Marketing automation offers tools that are highly valuable to B2B companies. That’s not surprising, because its anonymous web visitor tracking and behavioral based email automation features provide B2B companies with the opportunity to convert every lead that visits a company’s